independent artists

  • Building an Audience Without Touring

    Not touring removes travel, booking, and road logistics. It does not remove the need for discovery, connection, fan contact, and direct support. Those jobs still exist, but the artist has to organize them differently.

  • Before the World Caught Up with Alexandra Kay

    I first heard Alexandra Kay taking requests on Facebook Live. What came next was not one lucky break, but years of work. The first time I heard Alexandra Kay, she was on Facebook Live with her band. As I remember it, they were sitting around in what looked like a living room, taking song requests…