The album is dead, long live the single: How Music Streaming is Transforming the Music Industry via @likeutopiamusic

By |2019-08-01T05:22:15-04:00August 1st, 2019|Categories: Guest Author|Tags: , , , |

  This guest article by Utopia Music originally posted on Medium The year was 1992 and grunge was the biggest trend in US rock music as bands like Nirvana and Alice in Chains dominated the album charts. It would seem like a particularly unusual time to sign a college rock band consisting of four ordinary-looking guys whose style and demeanor were the antithesis of the grunge aesthetic. Yet this was the year that Atlantic Records signed Hootie and the Blowfish, whose debut album went on to sell millions of copies globally. But this was not a lucky punch made solely on the basis of the gut instinct of an A&R man. In fact, Hootie and the Blowfish was one of the first examples of how data would transform the music industry. An assistant at a recently created research arm of [...]