by Laura Jenkins @LauraYourForte “Marketing is telling everyone you’re great in bed; Public Relations (PR) is getting someone else to say it.” PR is a powerful tool for anyone hoping to build their audience organically through a presence in the media (i.e. print & online publications, blogs, TV, and radio). It is often deemed more valuable than marketing seeing as anyone can buy an ad for self-promotion but convincing a journalist with a great [...]