15 07, 2019

How to Get More Free Views on Facebook

By |2019-07-15T17:44:35-04:00July 15th, 2019|Categories: DIY Music Business, Official, Tips|Tags: , , |

I will try to help you get more free views on Facebook for 2019 in this short article. You are not alone in your struggle to be heard or at least feel noticed. Getting to that is a process of understanding your following. Knowing what works and what doesn’t will certainly help a lot! Thankfully there are tools to help you find out, Facebook (Insights) and Twitter (Analytics). I am going to help you learn how! In Facebook (Insights), you are looking to achieve a high engagement score. That's what drives free traffic! If you find that your highest engagement is when you post an image that's related to the topic and that you asked a question. Do that more often! To find out which are you best performing posts, got to "Insights" and then to "Posts" where you can [...]

20 06, 2019

Releasing an EP, how do you do it?

By |2019-07-05T05:46:20-04:00June 20th, 2019|Categories: DIY Music Business, Exclusively for Subscribers, Tips|Tags: , , , , , , |

Releasing an EP: Making music may be an art form, but releasing it into the world and doing your utmost to make it sell-able is pretty easy to define. Let's assume you're a fairly established band with a fan base of sorts, but have never released, or recorded an EP before. What's the first thing you should do? I'm betting you're thinking 'Hit the studio?'? Nope. You need to do some customer facing trials, after all, just blindly recording music with no idea if your fan base likes it or not, who would do such a thing so blindly! Book a rehearsal room, and record, say, 10 tracks. This can be done on video, MP3, hell, use a tape recorder if you want too! Now, segment them up into each individual track, and segment each individual track into what you [...]

19 06, 2019

Should you ever give your music away for free?

By |2019-07-05T05:51:38-04:00June 19th, 2019|Categories: DIY Music Business, Exclusively for Subscribers, Tips|

As a record label owner, we often have bands come to us and ask to record an EP and a single, with the aim of giving the single away for free, to encourage people to buy the EP. Our answer was always no.  In the age of the internet, anyone can make music, and put it online in any one of hundreds of places. Unfortunately, for most musicians, this has led to a race to the bottom. This cycle just repeats itself endlessly; Make music, give it away for free, see few sales coming in, gig for free, give away everything for free in the vain hope that you'll be recognized and catapulted to stardom. This might work for 1 in 10 million, maybe 1 in 20 million. The odds of it happening to you are virtually zero. Should you [...]

8 09, 2018

TOUR HACKS: A Nervous & Prepared Musicians Guide

By |2019-07-08T16:39:31-04:00September 8th, 2018|Categories: Gig Tips, Guest Author, Tips|Tags: , , , , |

What to bring on the road to survive Written by Ryan Cassata with help from Mae Krell & April Rose of the Rose Monarch Photo Credit: Mae Krell Touring is probably the most freeing thing I’ve ever participated in so far. I live for it and I want to be on the road as much as possible. While touring is fun, there’s also a lot of stress and a lot of thought needs to put into it and what to bring! A lot of unexpected things can happen on tour! You may not be able to find a place to eat for hours. You may get lost someplace where there’s no cell reception. These things have happened to me and I’m glad that I had some necessary items to ease my mind and get me moving forward on [...]

26 07, 2018

The Power of Non-Power Chords by @GhostlyBeard

By |2018-07-26T10:48:57-04:00July 26th, 2018|Categories: Guest Author, Stories, Tips|Tags: , , , |

My first attempt at learning classical harmony was a failure! I was 16 or so then and was interested in learning more about music and especially how to write. What stopped me from learning classical harmony was one of the rule that you learn early on: it says that you shouldn't use consecutive fifths. It's the biggest no-no that you will be taught: "Consecutives are the no.1 bad guy in figured bass! You must NEVER write consecutives." (see https://www.mymusictheory.com/for-students/grade-6/175-the-rules-of-harmony#con5) At the time, I was mostly interested in rock music, and one of the thing that you will hear all the time in rock, on the guitar at least, is power chords, and power chords are nothing more than root+fifth(+octave). You will hear them all the time, in any kind of rock music... They are easy to play, they are easy [...]

21 06, 2018

Why Proper Show Etiquette Can Pay Off

By |2018-06-20T20:03:40-04:00June 21st, 2018|Categories: Gig Tips, Guest Author, Tips|Tags: , , , , |

Why Be Nice, Show Etiquette I recently played a show where the opening acts were so rude! They acted this way towards the sound man, venue, promoter and to me and the other act…the co-headliners of the show. They were so rude that it was noticeable to my friends and family who had come a long way to see the show. Before the door guy even let any fans inside the venue…the band sent someone to talk to me and asked if they could soundcheck before me, I had already been waiting for my soundcheck for over an hour at this point, the band said “It’ll only take 15 minutes.” I said “sure” and I waited. The band sound checked for over an hour. When they played…it was no better. They didn’t thank any of the openers before them, they didn’t [...]

21 05, 2018

Official Indie Music Bus imbChat #imbChat

By |2018-05-27T07:46:13-04:00May 21st, 2018|Categories: Official, Online Chat, Social Media Network, Tips|

#imbChat Welcome to the official page for our Indie Music Bus Twitter Chats imbChat. These chats should grow a community of musicians and supporters. You can see previous chats here. Chats on Tuesday and Thursday 6PM EDT | 3PM PDT | 5PM CDT | 11PM BST  Saturday [ 4PM EDT | 1PM PDT | 3PM CDT | 9PM BST ]  Be notified via our Newsletter, with the Online Chat checked, of upcoming chats.       Chats on the Books   Tue 5/22/18    Friday 5/25/18 Four chats will be held per week: Tue 6pm Est, Fri 6pm Est, (Sat 10am Est and 3pm Est) The official Twitter account is @imbChat For now we suggest using TweetDeck and adding a column for imbChat. If you know of a better Chat client, let us know! If you use TWchat, it has features to filter [...]

13 05, 2018

How to Book Your Own Tours DIY @ROCassataMusic

By |2019-06-20T09:13:58-04:00May 13th, 2018|Categories: Gig Tips, Guest Author, Indie Music Support, Tips|Tags: , , , , |

by Ryan Cassata I booked my first tour, completely DIY style, when I was 15 years old. I wasn’t well-known at all in the music world and I didn’t have a big following, so there was no guarantee that I would pack out venues with screaming fans. All I had at the time were some videos of me performing live on YouTube. That was key, because venues could hear what I actually sounded like live without any vocal effects or edits. HOW DID I BOOK THIS TOUR? It’s important to note that I booked the tour months in advance, when venues still had tons of availability. Plan ahead because space fills up quickly! The first thing I did was map out the distance from city to city of all the places I wanted to stop and perform in. I was doing [...]

1 05, 2018

Greater Success Selling Your Music & Merch

By |2018-05-01T16:07:13-04:00May 1st, 2018|Categories: Tips|

Do Less Actual Promotion In this short article, i'll give a few tips on how to have greater success selling your music and merchandise. Too many artists out there in social media land use promotional type language trying to sell their wares. Also, sharing music directly with someone as an introduction will most often fail. The general public is becoming deaf to all the noise out there! Ever notice that on TV or radio station shows, there is a great personality doing them? People often watch shows or listen to a particular radio station because of the personality and not just the music or video content! Knowing this, you can use it to your advantage! Since you will be working with text and images online most often, the words you chose are important. Many of you are songwriters so use [...]

7 10, 2017

Make it sound startling right from the beginning

By |2017-10-07T17:30:05-04:00October 7th, 2017|Categories: Tips|

by Elijah Kuttikhen - professional Audio Engineer, EKmixmaster.com online mixing and mastering studio owner, tutor. Somebody of the great personalities said: “Record like there is no mixing, mix like there is no mastering.” To my mind, it’s impossible to say more precisely! In this article, I’m trying to give some tips to bedroom producers on what they should do and how they shouldn’t approach the process of composing in order to achieve an ideal track sound already from an early stage. And what I’d like to start with is the order of instruments addition to the arrangement. Many years of my personal experience in audio post production field prove that work sequence with instrumental tracks has a phenomenal impact on plugins and techniques selection and ultimately on the sound of a finished song. The same concerns arrangement – the producer inevitably gives [...]