About Tom Oswald

Tom Oswald I am a multiple patent holder, an engineer, and an entrepreneur. I have built and owned a wide variety of companies from vending machines, to record labels, radio stations, video hosting sites and currently ClickASnap. A unique, world first, photo hosting site. https://clickasnap.com/
29 07, 2019

Clickasnap is Perfect for Bands, Record Labels and Concert Photographers, here’s why

By |2019-07-29T10:42:42-04:00July 29th, 2019|Categories: DIY Music Business, Guest Author, Sponsor|Tags: , , , |

One good reason is that photo views earn money on Clickasnap! Should Indie Bands and Record Labels Add Photo Sharing Services from Clickasnap to their Online Arsenal? Images and Photos Everywhere As we all know, photos are a major part of getting your band recognised. Every blog post, Youtube video, Instagram account and band website are covered in photos taken of the band and their interests. But isn’t it time that bands started earning revenue for these photos in the same way they do with their music on Spotify, and their videos on Youtube. But, I hear you ask, how do you do this?    Earn on Clickasnap Clickasnap is a monetisation site for photos and has been in existence now for 3 years, with hundreds of thousands of extremely high quality imagery, 10’s of thousands of photographers and 50,000 [...]

20 06, 2019

Releasing an EP, how do you do it?

By |2019-07-05T05:46:20-04:00June 20th, 2019|Categories: DIY Music Business, Exclusively for Subscribers, Tips|Tags: , , , , , , |

Releasing an EP: Making music may be an art form, but releasing it into the world and doing your utmost to make it sell-able is pretty easy to define. Let's assume you're a fairly established band with a fan base of sorts, but have never released, or recorded an EP before. What's the first thing you should do? I'm betting you're thinking 'Hit the studio?'? Nope. You need to do some customer facing trials, after all, just blindly recording music with no idea if your fan base likes it or not, who would do such a thing so blindly! Book a rehearsal room, and record, say, 10 tracks. This can be done on video, MP3, hell, use a tape recorder if you want too! Now, segment them up into each individual track, and segment each individual track into what you [...]

19 06, 2019

Should you ever give your music away for free?

By |2019-07-05T05:51:38-04:00June 19th, 2019|Categories: DIY Music Business, Exclusively for Subscribers, Tips|

As a record label owner, we often have bands come to us and ask to record an EP and a single, with the aim of giving the single away for free, to encourage people to buy the EP. Our answer was always no.  In the age of the internet, anyone can make music, and put it online in any one of hundreds of places. Unfortunately, for most musicians, this has led to a race to the bottom. This cycle just repeats itself endlessly; Make music, give it away for free, see few sales coming in, gig for free, give away everything for free in the vain hope that you'll be recognized and catapulted to stardom. This might work for 1 in 10 million, maybe 1 in 20 million. The odds of it happening to you are virtually zero. Should you [...]

18 06, 2019

Three Key Foundations for your Future in the Music Business

By |2019-06-18T19:04:26-04:00June 18th, 2019|Categories: DIY Music Business|Tags: , |

Your Future in the Music Business. You've got your band, you've been playing together for years and you've all decided to really give it a go to hit the big time. What do you need to do to give yourself the best chance of this happening from a business perspective? The vast majority of bands that we have come across in our time are 'all about the music'. This is fine if you're happy doing a few low key gigs and never really want to get too far within the music biz. (yes there are exceptions, where a musician can be plucked from obscurity and thrust into the limelight. But these are extremely rare and require a lot of good luck! I prefer not to rely on luck too much myself however, and you shouldn't either) So, what do you [...]