About Laura Jenkins

Owner of Your Forte, Freelance Copywriter & Voiceover Artist Owner of Your Forte, a boutique music PR, comms & marketing consultancy – led by musicians, for musicians – empowering artists with flexible & affordable coaching and mentoring.
26 06, 2020

Covers: Copyright or Copy-wrong?

By |2020-06-28T07:08:22-04:00June 26th, 2020|Categories: DIY, DIY Music Business, Guest Author|Tags: , , |

Disclaimer: This is an overview of licensing and copyrighting, for reference – not legal advice. Copyright Copyright law is a minefield and failure to play by the rules can land you in hot water. There are many myths and misconceptions about what is and isn’t allowed and the law differs considerably between the UK and US. For example, the US operates “Fair Use”, while the UK abides by “Fair Dealing”. This means that while [...]

8 06, 2020

Five Top Tips To Become A DIY PR Pro

By |2020-06-28T07:09:05-04:00June 8th, 2020|Categories: DIY, DIY Music Business, Guest Author|Tags: , , , , |

by Laura Jenkins @LauraYourForte “Marketing is telling everyone you’re great in bed; Public Relations (PR) is getting someone else to say it.” PR is a powerful tool for anyone hoping to build their audience organically through a presence in the media (i.e. print & online publications, blogs, TV, and radio). It is often deemed more valuable than marketing seeing as anyone can buy an ad for self-promotion but convincing a journalist with a great [...]