Indie artists are gaining a hold in the music industry these days. However, one artist might take more than a decade to achieve what they have now. It took a lot of marketing plans and tactics to make sure to get their message on the table. If you are trying to make a name in the industry, here are highly effective marketing strategies that independent artists can use to uphold their music.
1. Allot a good time for gigs
Performing in gigs is one of the old but gold strategies that musicians enjoy and love. It has been an effective way of promoting music and exposure of a band or an up-and-coming artist. You can also monetize gigs in a couple of ways. Aside from that, it also helps artists build a strong connection with their fans.
Most of the best gigs have other acts in your genre. Gigs can make you gain more fans in general because fans of other artists and the genre as a whole come together for outstanding performances. Make sure you have a good portion of your time for gigs and continue practicing for more shows.
2. Post online content regularly
Exposure is not enough for you to promote yourself and your music. It is wise to keep your fans updated with a lot of great content regularly. Even if one appreciates your songs, but if you don’t support them entertained for a good time, there’s a possibility that you will be a passing artist.
Post content regularly on your website. Posting will also let you take advantage of the online platform. Content marketing enables you to gain more fans and keep your fans happy and satisfied. Aside from the songs, you can post videos of your songs, blog posts on your music career, and your views in the music industry, among others.
3. Collaborate with Independent Artists
There are a lot of virtues when it comes to collaboration with other musicians. Collabs exponentially increase your publicity and experience to a lot of other people. It makes you visible to the other artist’s fans, and it puts your music a step ahead with the people who already recognize you.
Always be open to collaborations, and try opening up to other artists as well. If you are turned down, this experience lets other artists know that you are very willing to collaborate with other musicians. The main goal of the collaboration is to gain more fans, and if it doesn’t work out in an instant, agree with the other party to have a shout-out on social media and other online platforms.
4. Appreciate Your Fans (While Trying to Make New Ones)
Fan engagement and connection are some of the most vital points an artist can have. It doesn’t matter if you have 10 or 1000 screaming fans, as long as there are connections and a mutual relationship between you guys. You can spread this engagement quickly once your fans acknowledge how much you value them.
While it is also great to try and make new fans along the way, never forget your existing supporters. Once you have rooted down in them, continue pushing them to feel loved and appreciated while keeping up with your music. Engage in fan meets, post regularly, and keep them updated with the music you are making.
5. Become More than a Musician
Getting exposure to your work doesn’t necessarily mean to keep yourself inside that box. Becoming more than a musician is a task you can do to extend your reach and let your talent be heard worldwide.
The power of the internet has a wide range, and reaching your audience as a brand ambassador, an influencer, or a content creator can mean so much for your music. There are many opportunities to gain popularity, and once you get the attention of your followers, you can give your music a highlight. Many musicians are doing this strategy, and it goes to show that being more than a musician is a talent you can let your fans spot.
6. Provide Free Music
When it comes to promoting music, you may need to give more than you will receive. Sometimes, you can delay the receiving part, so you have to patiently give out your music and let people take time to process and appreciate your work. Providing free music at events and occasions doesn’t mean that it is not worth getting paid for. It can also mean that your music is available for others to hear and talk about. Of course, this won’t always be for good. But in starting up, providing free music at certain events can market your music to various age groups.
7. Pitch to Playlists and Music Blogs
Pitching your music is among the tedious things a career-oriented musician has to do. There are a lot of playlists and music blogs that your piece can have a spot on. Write a content-rich artist bio and get someone you trust to have it released. Getting featured in various streaming sites can take a lot of work, so start by pitching to many playlists online.
Music blogs that also feature rising stars can be a place for your genre. Pitching is an underplayed strategy, but you have to remember that you don’t gain a lot of attention overnight. You will need a few people who are advocates of your work, and you can slowly grow into something more significant over time.
8. Involve Your Fans
Deep-rooted fans are more obsessed than you think. Although it can’t happen in over a few days, getting a few of your faithful fans involved in making your music can mean so much to them. Building the right connections with the listeners who get your message is rare, so once you get a hold of the same vision as yours, involve them as much as possible in anything you will do in your career.
Do surveys about the music you are making, let them vote on song covers you can perform next, and let them be involved in as little as making the title covers for your songs. Things like this get appreciated by loyal fans.
9. Document Your Beyond the Music
One of the things that people love about artists is that things can get too personal, and they love knowing more about the person they hear about. There are a lot of ways you can share stuff with your fans. You can incorporate your daily life in your blog posts of video blogs across a lot video sharing platforms. Whether it is related to music or not, let them know how you are doing and share more on the personal experience in making your music. There are many artists and young fans that can relate, so let your message be on board.
10. Get a Publicist
Most successful musicians have a publicist they know and trust for the longest time. Getting a publicist can be a daunting task, but many things can change when you have someone who knows their way in the music industry. The technological era has caught up on artists, and you need to pace it to boost your searches. These publicists know how to rank you up and get you linked up on many sites. Getting a reliable publicist is a step you need to make for you to build up connections in the industry and put yourself out there.
While others have let go of their career, these musicians have had struggles along the way. These marketing strategies are designed to help artists promote their music. Although it does not promise instant miraculous results, it promises you that marketing yourself beyond your music can enable you to be an artist.
About the Author
Charles Vallena is the author, and editor-in-chief of TheGuitarJunky.com, an online music site dedicated in helping aspiring musicians become real musicians. He provides expert insights, guides, lessons, and reviews on electric guitars, digital piano, drums, and other music instruments. Follow Guitar Junky on Instagram, Facebook, and Twitter.